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What happens when I connect to HubSpot for the first time?

When you connect HubSpot for the first time, Cooby does two things in the background. It links your WhatsApp contacts to your HubSpot contacts, then it syncs your WhatsApp messages to HubSpot.

Works with: ✅ Chrome Extension ✅ Cloud Sync ✅ WhatsApp Business API

Auto-link

Cooby links each WhatsApp contact to the HubSpot contact with the exact same phone number, including the country code. After the first run, Cooby checks for new matches once a day, so contacts you add to HubSpot later are linked too. Learn more about Auto-link

Past messages

Cooby also syncs your past messages to HubSpot. How far back it goes depends on how you connect WhatsApp.

Connection method	Past messages synced
WhatsApp Business API	Up to 6 months, if you allowed chat history sharing on your phone during setup
Cloud Sync	Up to 90 days
Chrome Extension	Messages loaded on WhatsApp Web when you connect

Past messages are synced only on the Growth and Custom plans. On the Trial and Starter plans, syncing starts from the moment you connect.

New messages

After the first sync, new messages sync to HubSpot automatically for members whose HubSpot sync is set to Automatic. Admins choose this for each member on the Members page. Learn more about Auto-sync

Need help?

For any questions, email us at support@cooby.co 💜

Updated on: 27/10/2026

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